Brand and intangibles

Nordea has a master brand strategy and the Nordea logo with the symbol is the brand used for all our products and services in all markets. A master brand strategy supports the consistent delivery of financial services across our main markets.

Nordea's mission is making it possible - for our customers. Nordea’s success depends on our ability to act as one bank with common processes, corporate values, direction and objectives and a common brand is a cornerstone of this approach.

We also believe that the brand will be stronger by a simpler and consistent brand structure. Therefore a master brand strategy for Nordea is the best way to support the business and to create added value for our shareholders.