How does Nordea ensure that its customers have access to financial services?
With approximately 1,400 branches, Nordea has the largest distribution network in the Nordic and Baltic Sea region providing customers with access to financial services.
Leading Internet bank
We are also a leading Internet bank. By promoting this facility we seek to further guarantee our customers’ worldwide access to daily banking services. Increased use of netbank services will also allow our branches to focus on advice and sale of more complex products.
Electronic banking is easier, quicker, and less expensive for the customer and the bank. Our policy of promoting online banking has been successful; in the Nordic countries more than 80% of all household and 98% of corporate customer payments are made electronically. In Estonia and Latvia the level is equal to that of the Nordics, whereas in Lithuania and Poland it is substantially lower. We launched a new netbank in Russia in 2009 and expect the usage of e-banking services to grow gradually.
Online banking is increasingly popular, and the number of Nordic household customers using our netbank currently stands at approximately 6.2 million, with over 310 million netbank log-ons per year. We annually process approximately 220 million private netbank transfers and payments.
Training and advice
We provide customers, especially elderly and disabled people, with training and assistance on the use of our netbank. In most of the countries where we operate, we also provide special features for visually impaired customers.
During 2010 we launched mobile solutions in all Nordic countries, and in Sweden we were named Best Mobile Bank of the Year by the magazine mobil.se.