Future for youth
Our community involvement activities are directed toward young people in our home markets. We want to support them in gaining understanding in personal finance and entrepeneurial skills.
We do this through our financial literacy programme and by entering into partnerships with organisation with the same goals.
Financial literacy programme
Our financial literacy programme runs in all four Nordic countries and engaged 400 employees in 2013. Nordea’s private economists in each country lead the programmes locally and each branch region has an ambassador who coordinates the programme with schools. Banking advisors visit classes with students aged 13-18, and hold hands-on classes in personal finances.
In 2013, we visited 664 classes spending approximately 1,665 hours. We were able to reach approximately 15,000 students and help them to better handle their personal finances.
A lot of community involvement activities take place in the local communities where we are present. We have listed below examples of the main acitivities ongoing at the moment. In addition to these, numerous local activities are ongoing, most of the direcetd towards improving the quality of life of children or supporting talented young people.
|Denmark||Partnership with Young Enterprise|
|Finland||Partnership in the President's economic skills programme
Partnership with Me & MyCity
|Norway||Partnership Young Enterprise|
Nordea organises Financial Wisdom Day
Nordea organises Nordea Money School
|Lithuania||Nordea organises Nordea Leaders' School|
|Russia||Participation in national programme to raise financial awareness|