We communicate with our stakeholders
Identified stakeholder groups
- Employees, corporate customers, private customers, Non-Governmental Organisations (NGOs), analysts, shareholders, governmental authorities and suppliers.
Stakeholder dialogues in 2010
In 2010, we held stakeholder dialogues by sending surveys to customers, employees, shareholders, analysts and governmental authorities. A meeting was also held with NGOs.
Six focus areas
Stakeholders were asked to rate Nordea’s six focus areas on a five-graded scale reaching from Insignificant to Very important. The identified focus areas were:
- Responsible lending - In Nordea our lending practices take social and environmental aspects into account.
- Transparency and clear information - customers understand our products and services.
- Sustainable products - offer green car loans and mortgages, responsible investments, credit cards connected to charities.
- Financial crime - combat financial crime such as anti-money laundering.
- Equal opportunities - as an employer Nordea does not discriminate on the basis of gender, ethnic origin, disability, age, religion or sexual orientation).
- Environment - Nordea works to reduce its ecological footprint for excample by reducing travel, energy and paper consumption.
Responsible lending and Transparent information most important
The results were surprisingly similar among the different groups. On average, all stakeholder groups rated Responsible lending and Transparent and clear information to customers as two of the areas that Nordea should focus on. The third choice however varied with stakeholder group.
Focus on the credit process
Based on the stakeholder dialogue and our own business evaluation, several of our goals will focus on the credit process.
Standardised stakeholder dialogues
The stakeholder dialogues are carried out in cooperation with an independent external third party and in accordance with an internationally renowned standard for performing stakeholder dialogues - AA1000 Stakeholder Engagement Standard.