Nordea sponsors the largest Nordic golf tournament
22 October 2009 Nordea becomes the title sponsor of the Swedish leg of the European Tour in golf for men. From 2010 the tournament will be played at the Bro Hof golf course outside Stockholm under the name of Nordea Scandinavian Masters.
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– As the leading Nordic bank we are pleased to help build ties between people and companies in different countries and towns in the Nordic countries. The cooperation provides valuable exposure to an important customer segment, says Nordea’s Group CEO Christian Clausen. The sponsorship includes the Masters Tour, which is the Swedish professional golf tour for men and women. The Masters Tour, to become the Nordea Tour, is played on some 20 different locations in Sweden and on a few other locations in the other Nordic countries. |
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The agreement is for three years with a renewal option.