Personal Banking serves Nordea’s household customers in all Nordic markets through various channels offering a full range of financial services and solutions. The business area includes advisory and service staff, channels, product units, back office and IT under a common strategy, operating model and governance across markets. Through strong engagement and relevant advice, the aim is for customers to entrust Nordea with all their banking business. Reflecting the rapid changes in customer behaviour Personal Banking is extending the relationship banking concept also to its digital channels.
Nordea’s Baltic operations, serving both household and corporate customers, are organised as a separate entity with a reporting line to the head of Personal Baking.