In order to be ahead when the world around us is evolving we are currently undertaking many changes in the bank to become the bank our customers and society want us to be. We know we are not there yet. In fact this is going to be our main focus for many years ahead, where ethics and compliance has to be the foundation for this change.
It is important to us that our customers are able to meet us where and when they want, and be supported in their everyday life by smart digital solutions in combination with personal relationships.
We are proud of our extensive expertise and solid financials. But we want to be even better, not least in customer experience. As our customers’ behaviour changes and digital development creates new opportunities and possibilities, we have set out to be number one in this transformation.
The visual identity is the start of this transformation - the start of something new.
For the last year and a half, we have worked intensively with this brand ambition and are now gradually launching our new brand. The implementation will be stepwise as the transformation of the bank progresses. Today we start our brand journey. And the take-off in this journey is the visual identity.
- Our new visual identity reflects how we want our bank to be perceived in the future – as a bank with a human and financial pulse. The new logo, symbol, colour palette and typeface will visualise this, says Helena Andreas, head of Group Marketing and Communications at Nordea.
Thank you for being part of this journey! You will be able to see the new visual identity more and more going forward. This is what it will look like:
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