“If you really want to impact climate change, use your money!” Such was the first tweet of Nordea’s Head of Responsible Investment, Sasja Beslik, written on 13 October last year. Today, he is ranked in the 31st slot out of the world’s most influential tweeters in renewable energy, with almost 25,000 followers worldwide. Analytics house Onalytica established the ranking.
-I never imagined that my Twitter account would be so big before I started. It’s a really efficient way to reach out to the masses – quickly. To me, Twitter is a very important platform to be present on because it’s where we meet a lot of our customers and decision-makers, and it will be of great importance in future too, comments Sasja.
Sasja tweets around four times a day on average. These are retweeted 10 times on average, so his Twitter account has had a major impact. A total of almost 10 million people around the world have seen one of his tweets.
-Besides enabling me to get my messages across, I’ve also come into contact with many people I would never have met before thanks to my Twitter account, concludes Sasja.
The list of influential tweeters in renewable energy includes many well-known names. For example, in the sixth slot is UN climate change head Christina Figueres (@CFigueres). In ninth position is Michael Liebreich (@MLiebreich) who works at Bloomberg on preparing information on renewable energy for investors. Stanford professor Mark Z. Jacobson (@mzjacobson) ranks in 21st position.
Follow Sasja Beslik on Twitter
Read more about the ranking on Onalytica Renewable Energy: Topp 100 Influencers and Brands
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