Founded in Denmark in 1988 as a privately owned clothing company, Ball Group was purchased in 2007 by a Danish private equity firm, which in 2016 decided to focus exclusively on the Zizzi brand. The company has also gone from a franchise model to owning all of its own stores. It owns and operates more than 100 concept stores in Northern Europe as well as the online platform zizzi.dk.
The company has grown 20% per year since 2016, reaching DKK 710 million in annual turnover in 2019. This year will likely break that trajectory, with the pandemic leaving a dent in the company’s sales for 2020.
Ball Group was purchased by a German private equity fund in 2019. It is headquartered in Billund, Denmark, where around 150 employees are based.