As one of few banks, Nordea will have content ready for the Apple Watch when it reaches the market end of April. Through the Nordea Next app, customers are able to access their accounts from their wrists.
Customer preferences and technology are evolving fast which opens up new opportunities. The digital revolution going on right now is changing industries – this is also true for banks.
Nordea Next is Nordea’s digital lab that allows our customers to participate in idea-evaluation experiments. They are enrolled via a dedicated version of the normal mobile app in AppStore.
- Digitalisation has changed the way customers use and relate to banks. The mobile bank is now among the most frequent touch points between Nordea and its customers. The future will demand new services from us, so we intend to find out if and how customers value using wearables for banking purposes by involving them and asking for their feedback, says Christian Bornfeld, head of Digital Banking.
The Nordea Next app for Apple Watch will be available for Norwegian and Finnish customers who have signed up for the digital lab Nordea Next. On the watch they will be able to follow their balance and latest transactions.
- We want to make banking available for our customers anytime and anywhere. This is a new and interesting platform we must learn to master and take advantage of – and we team up with our Next users in Norway and Finland to follow how they use the watch for banking, says Christian Bornfeld.
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