We are changing!

09-05-16 10:30 | About Nordea

In order to be ahead when the world around us is evolving we are currently undertaking many changes in the bank to become the bank our customers and society want us to be. We know we are not there yet. In fact this is going to be our main focus for many years ahead, where ethics and compliance has to be the foundation for this change.

It is important to us that our customers are able to meet us where and when they want, and be supported in their everyday life by smart digital solutions in combination with personal relationships. 

We are proud of our extensive expertise and solid financials. But we want to be even better, not least in customer experience. As our customers’ behaviour changes and digital development creates new opportunities and possibilities, we have set out to be number one in this transformation.

The visual identity is the start of this transformation - the start of something new.


For the last year and a half, we have worked intensively with this brand ambition and are now gradually launching our new brand. The implementation will be stepwise as the transformation of the bank progresses. Today we start our brand journey. And the take-off in this journey is the visual identity.

- Our new visual identity reflects how we want our bank to be perceived in the future – as a bank with a human and financial pulse. The new logo, symbol, colour palette and typeface will visualise this, says Helena Andreas, head of Group Marketing and Communications at Nordea.

Thank you for being part of this journey! You will be able to see the new visual identity more and more going forward. This is what it will look like:
nordea-new-brand-newsroom.png

Read more

Financial Darwinism and the dawn of the Digital Banking Superstore

Digital banking The Digital Hub

Erik Zingmark about the future financial ecosystem.

Customers’ expectations – today and tomorrow

Digital banking The Digital Hub

Petra Eklund, Head of the online branch in Sweden, about being one step ahead.

Wallpaper made from banknotes

Digital banking The Digital Hub

Olov Brandt about the importance of visualising complex things.

Personal versus digital – is there a versus?

Digital banking The Digital Hub

Kristina Frid, Head of Branch Region West in Sweden, about the challenge of aligning digital and personal.

What does fitness have to do with a bank?

About Nordea The Digital Hub

Nordea CEO Casper von Koskull invited Sascha Wischek, CEO of start-up Fjuul, to the stage during the bank’s fourth-quarter 2016 results presentation today to...