Danish women embrace mobile banking

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19-03-08 9:20 | Newsroom - Private economy

Danish women are rebuffing old stereotypes about men being more technology friendly, a survey of attitudes toward mobile banking for Nordea by YouGov showed. Almost three out of four Danish women make bank errands over their smartphones, compared with 63 percent of the men.

Not only are women overall more likely to do their bank errands over their smartphones, this is actually true in all age groups except for the 55 to 65 year olds. Women also have another usage pattern that men, which means they log onto the mobile bank more frequently.

-Women still make a large part of everyday purchases and are still mainly responsible for the needs of the kids. The mobile bank makes it possible for women to handle a lot of these errands for example while commuting to and from work, said Ann Lehmann Erichsen, Nordea’s spokesperson in Denmark on personal economy.

The most common reason for not wanting to use mobile banking is that internet banking is seen as a sufficient alternative. Some 900 000 Danes, or 19 percent of the population, provided this reason for not logging on over an app. About 6 percent of the Danes said that they don’t trust the security of mobile banking.

YouGov surveyed 1 010 Danes over 18, between 12 and 15 December, 2018.

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