Nordea becomes a main sponsor of the Swedish Melodifestivalen tour

19-10-04 17:07 | About Nordea

Nordea has agreed to become one of five main sponsors of the Melodifestivalen tour – Sweden's leading musical competition and broadcasting production. Melodifestivalen is a great opportunity to meet customers all over the country, Per Långsved, country senior executive of Nordea Sweden said.

Sweden joined the Eurovision Song Contest in 1958 and the Swedish national selection, Melodifestivalen, has since attracted viewers and live audiences by the millions. This year, 22 million people followed the tv show, and 141 000 people went to the live events. Nordea will now be one of the five main sponsors of the Melodifestivalen 2020 tour.

”We are very proud to be a main sponsor of the Melodifestivalen tour. Nordea is a bank for all of Sweden and we are there for our customers throughout their lives – all the way from saving for children to buying a new home and saving up for retirement. Many Swedes feel passionately about Melodifestivalen and this is a great opportunity for us to meet customers all over the country”, said Per Långsved.

The tradition for the Melodifestivalen competition to tour six Swedish cities started in 2002. This year the tour kicks off on 1 February in Linköping and makes visits to Gothenburg, Luleå, Malmö and Eskilstuna before it ends with a grand finale at Friends Arena in Stockholm on 7 March 2020. 

”It is important for us to meet our customers. We do this by arranging local customer events and digital coaching sessions, and by being active in our communities. Melodifestivalen will serve as an additional important meeting place for us”, Per Långsved said.

”Melodifestivalen is one of Sweden's largest and most popular happenings. As one of the main sponsors, the Nordea brand will get extensive exposure. This will allow us to develop our relationship with both existing and new customers all over Sweden, via several important channels – television, social media and on-site in six different cities. We look forward to participating and creating memorable experiences for both visitors and tv viewers”, said Tomas Björklund, head of sponsoring and events at Nordea.

Read more about Melodifestivalen (Swedish).

Read more news

Showing 5 of 813 results

Looking for job during online

Notice to Nordea’s Annual General Meeting and additional webcast for shareholders afterwards

About Nordea

Nordea’s Annual General Meeting (AGM) will be held on Wednesday 24 March 2021 at 14.00 EET in Helsinki. Due to the coronavirus situation it is not possible t...

Nordea On Your Mind: E-commerce and corona

Markets and investments Nordea podcasts

In the latest issue of Nordea On Your Mind, we explore the COVID-19 pandemic's disruption of business models and turbocharging effect on e-commerce.

Euromoney survey logo

Nordea best at Private Banking in Euromoney 2021 survey

About Nordea

Euromoney has named Nordea as the best provider of Private Banking services in Nordic region and the Baltics in their annual private banking survey.

António Guterres

Nordea speaker when asset owners met with the UN Secretary-General on new climate commitments

Sustainability

Nordea Life & Pensions is one of the founders of the alliance and was represented at the meeting by Katja Bergqvist, Nordic CEO of Nordea Life & Pensions. Sh...

Showing 5 of 813 results