Nordea’s campaign “One day you’ll be the old one” was awarded a Bronze Lion at the 2019th edition of Cannes Lions took place last week. The campaign, created by Oslo-based advertising agency PER HØJ, won the price in the Film category.
The “One day you’ll be the old one” campaign features two millennials, now turned senior citizens, who reminisce about their youth while seeking to explain the popular cultural phenomena of those days to their nonplussed grandson. The short films include references such as to the tv series Game of Thrones, twerking, dating through Tinder and sending snaps through Snapchat.
“These short films highlight a very important issue - that we too will grow old someday. At the same time the films make the viewer smile because of the recognition factor. The team behind the campaign has really found a great way to deliver an important message”, said Elisabeth Fjellerup, head of marketing at Nordea.
The Cannes Lions International Festival of Creativity is a leading event for people working in the creative communication and advertising industries. The Cannes Lions have been awarded since 1954 and as of 1984, Cannes is the festival’s permanent base.
The films in the “One day you’ll be the old one” campaign have been showed in Norway, Sweden and Denmark.
Read more news
Responsible business Our work
Nordea has now an even stronger sustainable savings offering to the customers. Our new balanced funds launched in November are the first of their kind at Nor...
Markets and investments
Chief Investment Strategist Michael Livijn shares the December asset allocation strategy and provides a sneak peak into 2020.
About Nordea Sustainability
Nordea appoints new head of the Group Sustainable Finance unit.
Businesses Markets and investments
In this new podcast the Nordea On Your Mind team take a look at how companies handle excess capital.