Nordea wins Bronze Lion in Cannes with pension commercials

Nordea’s campaign “One day you’ll be the old one” was awarded a Bronze Lion at the 2019th edition of Cannes Lions took place last week. The campaign, created by Oslo-based advertising agency PER HØJ, won the price in the Film category.

The “One day you’ll be the old one” campaign features two millennials, now turned senior citizens, who reminisce about their youth while seeking to explain the popular cultural phenomena of those days to their nonplussed grandson. The short films include references such as to the tv series Game of Thrones, twerking, dating through Tinder and sending snaps through Snapchat.

“These short films highlight a very important issue - that we too will grow old someday. At the same time the films make the viewer smile because of the recognition factor.  The team behind the campaign has really found a great way to deliver an important message”, said Elisabeth Fjellerup, head of marketing at Nordea.

The Cannes Lions International Festival of Creativity is a leading event for people working in the creative communication and advertising industries. The Cannes Lions have been awarded since 1954 and as of 1984, Cannes is the festival’s permanent base.

The films in the “One day you’ll be the old one” campaign have been showed in Norway, Sweden and Denmark.