Nordea partners with Bluewater to combat use of plastic bottles

Anders Jacobsson, chief executive officer of Bluewater-owner Blue
19-03-22 10:41 | Sustainability

Nordea has partnered with water-purification-technology company Bluewater to raise awareness of the negative effects on the environment and oceans of single-use plastic bottles. For a three-month period, fresh water from a Bluewater water station will be offered to employees and customers in Nordea’s reception area of the Swedish headquarter in Stockholm as an alternative to buying bottled water.

“We are undertaking this collaboration with Bluewater to highlight that Nordea and its employees are concerned about the growing problem of plastic in our oceans”, Helena Genberg, Head of Workplace Management at Nordea in Sweden, said.

The water station uses Bluewater’s technology which cleans tap water from substances such as chlorine, viruses, medical residues and toxic metals. The company’s vision is twofold, to combat the negative effects of plastic waste in oceans and to offer clean water to everyone, everywhere.

More than 800 million people in the world lack access to clean water, according to the World Health Organization. With a changing climate and a growing world population, the struggle to find clean water is increasing and impacting people and companies across the world. During recent years there has also been a growing concern about how plastic waste and micro plastics impact access to clean water.

Bengt Rittri, founder of Bluewater, said he believes the health of the planet depends upon imaginative thinking in order to halt the vast tide of plastic waste as only 9% of used plastic bottles on the planet are recycled. As a bank Nordea plays an important role as we are able to impact company and customer behaviours as well as money flows.

“Nordea drives sustainability issues that go beyond the bank’s area, and therefore does tremendous good. It’s a lot about influencing developments in the right direction. By increasing awareness about sustainability issues, human behaviour can be changed. When consumers then request more sustainable solutions, we in the business world are there and can meet these needs”, said Anders Jacobson, CEO and co-founder of Blue, the Stockholm-based impact-focused investment company that owns Bluewater 

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