Circular economy on the rise

19-03-20 15:53 | Responsible business

On March 20, Nordea and SB Insights published a study on circular economy (pdf, 7 MB), a concept that turned out to be relatively unknown to many. In Sweden, Norway and Denmark over 50% of those asked claimed never to have heard of it, while only 16% of the Finnish were unfamiliar with the concept. Awareness of circular economy has, however, been on a steady rise in all Nordic countries from 2017 to 2019 and the trend to recycle and buy second hand fashion and goods appears to be here to stay. 

The study was conducted on the Nordic consumer market between 2017 and 2019 with the purpose of finding out what the interest and knowledge look like in terms of circular economy in the Nordic markets Finland is undoubtedly at the forefront and in all the Nordic countries more men than women are familiar with the concept.  Women are also heavily overrepresented when it comes to a desire to decrease consumption and many of those asked are even open to a tax increase on goods and consumer products in return for a decrease in tax on services. 

Circular economy is important at Nordea. As an example, our head of sustainable finance, Sasja Beslik visited our corporate customer Inrego at their factory in the outskirts of Stockholm to learn more about their circular business model: giving life to used computers. Nordea Business Banking’s mission includes being a business partner offering leading financial advice and guidance on matters beyond banking. This customer story shows how business enables the transition towards a sustainable future. 

- For us as a bank, Inrego is very interesting since they have a sustainable business model. Sustainable business models are crucial to enable a sustainable future, says Sasja Beslik. 

Here, you can watch Sasja Beslik’s field visit to Inrego

Other sustainability stories by Nordea

Showing 5 of 100 results

Nordea Life & Pensions commits to zero-emissions investment portfolio by 2050

About Nordea Sustainability Our work

Nordea Life & Pensions joins the UN-convened initiative Net-Zero Asset Owner Alliance

Nordea recruits climate expert from WWF

Our people Our work

Stefan Henningsson will join Nordea Group Sustainable Finance as Climate Specialist. Stefan has a solid background of working with climate issues and innovat...

Nordea best among financials in Walking the Talk

Responsible business Our work

Nordea came best out among financials in Walking the Talk study on Sustainability Communication by the Mistra Center for Sustainable Markets at the Stockholm...

Game of Phones throne

The Nordics push for the global IT sector to turn circular

Responsible business Environment

In the capacity as a member of the Advisory Board of the network Atea Sustainability Focus (ASF), Nordea has teamed up with other large Nordic companies to d...

Electric car being charged

Green car loans launched on the Swedish market

Responsible business

To satisfy a growing demand for sustainable alternatives, Nordea launched green car loans and green car leasing on the Swedish market on March 27.

Showing 5 of 100 results