Winners of the Finnish Grand One competition for digital media were announced on 23 April. Nordea’s mobile banking app won the Grand Prix prize for Best Digital Service, which is one of the two main prizes in the competition. In addition, the app was awarded first place in the category for Best User Experience and received an honourable mention in the Best Mobile Service category.
The judges praised the mobile banking app for being a successful upgrade to an existing service and providing a highly refined user experience. The judges also commended the app for the features that allow the user to customise the service to their preferences.
“This company has put effort into usability, service design and mobile app design in a whole new way. It has created a service that makes life easier for masses of people by helping them manage money in an easy and transparent way. That’s what responsibility is all about,” says head judge Vanessa Lehtinen from VR.
Jani Eloranta, Head of Personal Banking Finland at Nordea, comments on the award:
“We are very happy about this award that highlights the easy-to-use features and user-friendliness of our mobile services. Customer satisfaction is one of our main targets, and well-designed digital services are a big part of what makes a company competitive these days.”
“Customers need to be able to bank quickly and conveniently whenever it suits them best. The digital world moves fast and new services have to be developed constantly so that they are relevant and meet the changing needs of people. As a bank, we are faced with challenges posed by legislative requirements, which means that finding workable solutions takes a lot of creativity. Luckily, we have some of the best minds in the business working on this,” Jani Eloranta says.
Common working language for designers and developers
“Our successful design and development efforts boil down to a large but tight-knit group of specialists. We implemented a design language that has been the connecting factor between our experts and enabled us to develop an app with consistent features and design across four different countries. To support our user-centered design approach and ongoing development efforts, we also have a group of usability specialists and analysts contributing to the product, says UX/UI Lead Siina Tanninen from Nordea’s CX & Design unit.
“Customers can now also give us feedback directly in the app. We wanted to make it as easy as possible for them. Our development efforts are fuelled by customer feedback collected from various channels and smart data analytics. We have listened to our customers’ wishes and added the possibility to edit the home page of the mobile banking app, for example.”
Nordea’s Head of Digital Banking Johannes Rastas adds:
“I’m very proud of the work our team has done. Nordea’s mobile banking app has 900,000 users in Finland and they have rated the app 4.3 stars. We appreciate this opportunity to get feedback from top experts in the field, too.”
“Our goal was to develop a mobile banking app for the new generation, which would be the incontestable number one in the Nordics. In addition to customer feedback, this recognition from Grand One together with a similar award we received in Sweden last autumn proves that we have taken steps in the right direction.”
For further information:
Siina Tanninen, UX/UI Lead, tel. +358 40 5580367
Group Communications, Nordea, tel. +358 9 4245 1006
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