Nordea and Kesko have agreed to expand their cooperation by launching a trial of the cashback service at around 30 K-markets in November. The objective of the two companies is to expand the service to other Kesko food stores in 2013, which is also when the K-Plussa feature will become available for Nordea MasterCards.
Nordea and Kesko are set to launch a trial of the cashback service at around 30 K-markets across Finland in November, with the objective of expanding the service to other Kesko food stores in 2013. The cashback service allows customers to withdraw cash in connection with purchases. Thanks to the service offered by Kesko, Nordea's customers will gain a vast number of alternative locations for withdrawing cash.
- The number of cash withdrawals at the bank's branches is decreasing, while card payments have increased significantly in recent years. As an additional option to withdrawing cash at branches and ATMs, cashback is a convenient service for our customers, says Pekka Nuuttila, Head of Banking Finland at Nordea.
- Customers are increasingly asking for cashback at Kesko food stores. I am glad that we can further improve our service by offering our customers the chance to withdraw cash when paying for their purchases at Kesko food stores. With almost 1,000 food stores across Finland, Kesko will provide customers plenty of places to withdraw cash, says Matti Halmesmäki, President and CEO of Kesko Corporation.
K-Plussa feature to become available for Nordea MasterCards
As of next spring, Nordea’s customers will be able to add the K-Plussa feature to their Nordea MasterCard combination cards.
- Customers appreciate the diverse loyal customer benefits they receive when they use the K-Plussa feature. The co-branding card will make it easier for customers to do business and they will need to carry one card less in their wallets, Matti Halmesmäki says.
- The new card feature is a welcome additional benefit to our customers and we expect it to increase customer satisfaction, Pekka Nuuttila says.
Pekka Nuuttila, Head of Banking Finland, Nordea, +358 9 165 42530
Kati Tommiska, Head of Communications Finland, Nordea, +358 9 165 42325
Jukka Erlund, Senior Vice President and CFO, Kesko Corporation, +358 10 532 2113