“Sustainability is not just an issue close to our hearts, it’s strategically important when we make decisions on how to develop our business in the short and long term, so we didn’t hesitate for a moment,” says Andreas Wendby, CFO and sustainability manager at the Branäs Group.
With ski resorts at Branäs and Kungsberget, the Branäs Group is Sweden’s second-largest privately owned ski business. With 57 pistes and innumerable kilometres of cross-country skiing tracks, the resorts are perennially popular winter holiday destinations.
In the autumn of 2022, the Branäs Group became one of Nordea’s first customers to try the Normative tool. Growth has always been Branäs’ vision, with sustainability as a key aspect.
“We’re working really hard to electrify our operations to reduce our emissions, and the data from Normative have supported this process,” says Andreas Wendby.
Customers can use the tool to see their levels of emission. By entering data into Normative’s carbon calculator they can see where emissions occur in the value chain and identify opportunities to reduce them. In 2022, Nordea entered into a partnership with Normative and started offering its services to customers.
“The best thing about Normative is that it’s easy to use. We implemented everything in a clear template. When this was done the import was smooth and the output gave us a clear overview of the emissions from our business. It’s the simplicity that makes Normative a cut above similar tools,” says Andreas Wendby.
“I grew up close to nature and skiing, and as our business is nature-based it feels particularly important to minimise our impact, and a tool like Normative can be of great help,”
The Branäs Group had already started to track its emissions, but the Normative tool gave them a more accurate and comprehensive overview of their total emissions, including those in its supply chain.
“Normative helped us track the so-called scope 3 emissions, which are greenhouse gas emissions not directly generated by the business. Getting these figures has been instructive and a real eye-opener,” says Andreas Wendby.
The Branäs Group’s business could be threatened by climate change and that makes sustainability a crucial issue explains Andreas Wendby, who also feels very emotionally attached to the natural environment of Branäs and Kungsberget.
“I grew up close to nature and skiing, and as our business is nature-based it feels particularly important to minimise our impact, and a tool like Normative can be of great help,” says Andreas Wendby.
“It’s incredibly easy to use and adds great value, so I would recommend everyone to give it a go.”
Normative is available to all Nordea´s customers in the Nordic. If you're a customer, log in to Nordea Business netbank to learn more about Normative and Nordea’s offer.
If you don’t have Nordea Business and are interested in using Normative’s products, talk to your advisor.
For Nordea, the partnership with Normative means taking another step in supporting customers on their journey towards net zero says Peter Dalmalm, Head of Business Banking Nordea.
“Together with Normative we can offer easy access to a tool which can give practical support to our customers in driving the green transition. Together with our customers we’re always looking for solutions that drive development forward, and our collaboration with Normative is part of that,” says Peter Dalmalm.
Normative’s Business Carbon Calculator is optimized for SMEs operating in a single market, and is free to use by all Nordea customers. For larger companies with more complex needs, Normative offers increased data granularity & tailored reduction planning with support from their climate experts. Normative’ s fee-based products and services are available at a 25% discount for all Nordea customers.
Together with our customers we’re always looking for solutions that drive development forward, and our collaboration with Normative is part of that.
Normative was founded in 2014 with a mission to help companies calculate their full carbon footprint and reduce their emissions. With rigorous, science-based emissions factors and rich value chain insights, Normative delivers accurate and comprehensive carbon calculations through scope 1, 2, and 3 for enterprises globally.
Normative partners with leading climate change organizations including the UN and is the official software provider for the UN-backed SME Climate Hub, which helps thousands of businesses reach net zero emissions.
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