Who we are

Our vision is to be the preferred partner for customers in need of a broad range of financial services – driving for a sustainable future

We are a universal bank with a 200-year history of supporting and growing the Nordic economies. Our values are deeply rooted in these open, progressive and collaborative societies. We are the largest bank in the Nordics and have a strong market position within our four business areas: Personal Banking, Business Banking, Large Corporates & Institutions and Asset & Wealth Management. Mindful of our responsibility towards current and future generations, we have made sustainability an integrated part of our business strategy. We enable sustainable choices for our customers, engage in active ownership and drive change through our lending and investment decisions.


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Did you know?

Nordea is built around an idea. The deeply rooted idea in the Nordics of constantly wanting to make tomorrow a little better.

It's even in our name: Nordic + Idea = Nordea


We strive to be a personal, expert and responsible bank

We believe in being personal

We listen to and care about our customers and invest time in building strong relationships with them, getting to know their individual needs and dreams. We are here for them – easy to reach and easy to deal with.


We take pride in being expert and thinking ahead

We share our insights to support our customers’ short- and long-term development, and use our expertise to meet their financial needs, from the simplest to the most complex.


We are responsible

And we are always mindful of the impact of our decisions on our customers and wider society. We draw on our strength and scale to provide the best solutions for individuals, businesses and society as a whole.


Everything we do begins
and ends with our customers

Every day, we work to support our customers’ financial development, always acting within their best interests. Whether they wish to purchase a dream property, grow a start-up or transition to a greener business model, we have the financial strength and expertise to help them succeed.


We want to create the best omnichannel customer experience – to always be personal and available for our customers, whether they prefer to use our digital services or interact with us in person.

We have updated our priorities and targets for the period up to the end of 2025. Now we will move forward, delivering bestin-class omnichannel customer experiences, raising the bar on our financial performance, driving further value creation for our shareholders and actively contributing to wider society.