Our stakeholders

Customers

At Nordea, we want to empower our customers to make confident financial decisions. 
Whether their needs are simple or complex, our aim is always to earn their trust 
by being personal, expert and responsible.

Banking that fits life

We prioritise building strong and long-lasting relationships with our customers, and want to empower them to make confident financial decisions.

Our broad product and service range enables us to support our customers through different stages of their lives and the business cycle. Our aim is to enable them to move seamlessly between channels and pick up a conversation with us from where it last left off, always with personalised advice. As part of our commitment to a sustainable future, we also offer our customers a wide range of sustainability-linked lending and savings products.

Did you know we have the largest team of advisers in the Nordics? 

Our ambition is simple: to be our customers’ preferred financial partner – today, tomorrow and long into the future.

#1

mobile bank based on customer and analyst ratings in the Nordics.

5%

year-on-year increase in customer logins to our digital services in 2025.

 

Employees 

Our aim is to be the preferred employer in the financial industry in our operating countries.

For people who want to move forward

Our people drive our success, helping us adapt and thrive in a fast-changing world. At Nordea, people come from all over the world, have different professional backgrounds and speak around 60 different languages. Our culture is characterised by a strong customer focus and our behaviour is guided by our values: collaboration, ownership, passion and courage, helping us to better serve our diverse customer base. We are constantly developing our people processes, including recruitment and talent management, to ensure equal opportunities and inclusion.

Developing the best talent

Our size and reach help us attract and retain top talent, drawn to the opportunity to work on challenging and impactful tasks and projects in everything from data science and financial crime to product development and customer advice. Clear and structured career opportunities, defined career paths and a comprehensive learning curriculum help support internal mobility and continuous development.

89

Average score for diversity and inclusion, out of 100 (89 in 2024) – comparing favourably with Nordic labour market benchmarks.

43%

Representation of women at the top three leadership levels combined (target: each gender to have at least 40%)

 

Investors

We maintain a broad and diverse shareholder base, which includes global and Nordic institutions, over 590,000 private individuals across the Nordic region, and numerous pension fund investors representing the interests of millions more individuals.

Creating value for our shareholders

Since the start of our 2022–25 strategy period, the total number of registered shareholders has grown by around 7%, underscoring our position as one of the Nordics’ most widely owned companies.

Our capital position has been among the best in Europe for many years and our capital generation remains strong. We were one of the first European banks to start implementing share buy-backs in 2021. Since then, we have distributed EUR 6.5bn to our shareholders through share repurchases. 

We expect to maintain strong capital generation, supported by our improved financial performance and capital excellence.

21.7bn

total capital returned to shareholders since we began our repositioning in autumn 2019 (EUR).

15.2bn

dividends paid since autumn 2019 (EUR).

 

Society

We play a vital role in helping the Nordic region to thrive, providing support to people and businesses that goes far beyond banking products and services.

Community engagement

In our three community engagement programmes we focus on building financial skills, fostering entrepreneurship and supporting refugees in learning languages and increasing their digital literacy. All Nordea employees are invited to volunteer 16 hours each year through the programmes. To deliver on our community engagement programmes, we work closely with various local and national non-profit organisations in the Nordic countries, as well as in Poland and Estonia. In schools across the Nordics, Poland and Estonia, our volunteers run practical sessions and digital workshops for young people on budgeting and saving. Since 2016, we and our partners have facilitated financial learning activities for more than 1.2 million participants.

Responsible taxpayer

We are a major taxpayer in the Nordic region and are proud to have one of the largest tax footprints among Nordic companies. Through our taxes, we contribute significantly to the region’s economic growth, stability and development.

Fighting fraud and financial crime

We work every day to protect our customers and society against financial crime. Our efforts focus on preventing fraud and other threats before they happen. We will keep investing in technology, capabilities and training to ensure we can address rapidly evolving fraud and financial crime threats. Collaboration is also critical. Fraud is a societal problem and all societal actors need to work together to keep everyone safe. That is why we work closely with authorities and industry experts to share our knowledge.

>1.2m

participants in financial learning activities facilitated by us and our partners since 2016.

 

5.8bn

in taxes paid and collected in 2025 (EUR).

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