Our purpose and values

Our purpose

We enable dreams and aspirations
for a greater good.  



Our values

Our values are reflected in our culture – a culture where people are passionate about customers,
collaborate across the organisation, feel a true sense of ownership in their work
and have the courage to speak up and challenge each other. 

Our values define our culture, how we work and how we make decisions.


For the common good


It starts with me


To serve our customers


To do what is right 


Our purpose and values in action

Growing and learning

Our success depends on highly competent teams with a passion for serving customers and creating great customer experiences. 

We want all our people to have equal opportunities to grow and become great at what they do. That’s why we’ve created a culture that empowers them to grow and learn.


Community engagement

At Nordea, we know that people with good financial skills get more out of life.

That’s why we engage with our local communities, supporting financial skills development and entrepreneurship.

Driving change

We recognise that we have a responsibility to help our customers and society shift to a sustainable future.

We support our customers in their transition, enabling them to make sustainable choices

We are also an active owner and drive change through our lending and investment decisions.


Diversity and inclusion

We want to contribute to a society where diversity is seen as a strength and everyone has equal rights and opportunities. 

Every day, we strive to be a diverse and inclusive workplace.