Our purpose and values

Our purpose

We enable dreams and aspirations
for a greater good.  


Our purpose is to enable dreams and aspirations for a greater good. We strive to be personal, expert and responsible – to deliver great customer service and contribute to successful and sustainable economic development in the Nordics. Our vision is to be the preferred partner for customers in need of a broad range of financial services.

We have a strong market position within our four business areas: Personal Banking, Business Banking, Large Corporates & Institutions and Asset & Wealth Management. The financial sector is in a unique position to enable the transition to a more sustainable future, and we take our role seriously. We are committed to becoming a net zero bank by 2050 at the latest and to this end we enable sustainable choices for our customers, engage in active ownership and drive change through our lending and investment decisions.



Our values

Our culture reflects our values. Nordea is a place where
people are passionate about customers, collaborate across
the organisation, feel a true sense of ownership and have
the courage to do what is right.


For the common good


It starts with me


To serve our customers


To do what is right 


Our purpose and values in action

Growing and learning

Our success depends on highly competent teams with a passion for serving customers and creating great customer experiences. 

We want all our people to have equal opportunities to grow and become great at what they do. That’s why we’ve created a culture that empowers them to grow and learn.


Community engagement

At Nordea, we know that people with good financial skills get more out of life.

That’s why we engage with our local communities, supporting financial skills development and entrepreneurship.

Driving change

We recognise that we have a responsibility to help our customers and society shift to a sustainable future.

We support our customers in their transition, enabling them to make sustainable choices

We are also an active owner and drive change through our lending and investment decisions.


Diversity and inclusion

We want to contribute to a society where diversity is seen as a strength and everyone has equal rights and opportunities. 

Every day, we strive to be a diverse and inclusive workplace.