Swish for everyone
This year, in response to social gathering restrictions, Majblomman opted to introduce a fully digital campaign. This meant children were asked to collect funds as part of a group, school or local club by selling digital majblomma. By providing Swish as the real time payment method and Nordea’s Instant Reporting service to connect real time transaction information directly into Majblomman’s platforms, Nordea was able to help Majblomman create a fully digital user experience.
Maria Dalin, Global Cash Management Consultant, CM Sales at Nordea, says: “Majblomman wanted to be able to track the collections of each group and be able to show them an up to date amount of how much they have collected. This meant in order to be able to support Majblomman’s preferred digital journey Nordea needed to open up and give them direct access to allow their systems to talk directly to ours.”