04-03-2024 15:00

Youth financial literacy is something we focus on all year round

At Nordea we're reaching thousands of children and young people with our financial skills activities and we're collaborating with more than 50 partners in the countries were we're located.
teens taking a selfie

One of the major focus areas within our community engagement is supporting people in building financial skills – not only having specific knowledge and skills, but also having the confidence to make decisions to achieve financial well-being. When people manage their own finances well, they contribute to a secure future for themselves and stable economies.

This strong correlation is reflected in our new survey, The Nordic Pulse, where we ask people how well they feel they are in control of their own economic situation, if they feel they have the skills to manage it, and how optimistic they are about their future.

"Everyone should have basic financial skills for life. We know that knowing how to budget, save and manage debt enables us to make better financial decisions. It’s essential to start discussing the importance of financial skills already at a young age – and in our financial skills programme we’ve found that young people and even children are very interested in learning these skills", says our Head of Community Engagement, Anna Kosonen.


Did you know...

In 2023, our volunteers supported more than


children and young people in building financial skills through our own projects and partners' projects.

Initiatives country by country:


We participate in the Finance Denmark initiative Pengeuge. In week 11, our country management and employees volunteer and teach financial skills in schools.

Pengeuge has existed since 2014 and almost 5,000 teaching sessions has taken place since the initiative started.


We kick off the Taloussankari (Money Master) competition for school classes. Taloussankari is a collaboration between Nordea, Pörssisäätiö and Talous ja nuoret TAT.

In addition, we arrange Nordea-run own economy classes – oman talouden oppitunnit – throughout the year for schools.


We run our Økonomipeil programme, which focuses on young people’s ability to manage their own finances well. We visit schools or invite schools to one of our offices. 

In addition, we have a collaboration with Ungt Entreprenørskap where our volunteers visit Oslo schools with the program "Economics and career choices".


Since 2008, we’ve run Ekonomipejl, a programme aimed at helping youngsters take control of their finances and get a head start in young adult life. 

Basic mathematical skills already at a young age is a pre-requisite for understanding and managing your own finances in later in life. Therefore we also focus on making mathematics more fun for all in our Matteutmaningen.

The Nordic Pulse

The Nordic Pulse is a survey where we keep track of our values. We asked the people in the Nordics how they feel about their economic situation and the choices they make right now. 

Read more about the results here
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