Nordea's key priorities

Nordea has three key priorities to make us truly competitive and improve our financial performance. To achieve our financial targets our focus is on execution with full empowerment to the business areas.

Our priorities and operating model are guiding us on how we run the bank today and tomorrow – to become a strong and personal financial partner

Optimise operational efficiency

Drive income growth initiatives

Create great customer experiences


Execution and accountability


A strong and personal financial partner