A partner in Telia’s initiative Digital i Sverige
Nordea also has a long-standing collaboration with Telia to help the elderly feel more comfortable using digital services. In December 2022 the scope of the initiative was expanded to include newly arrived immigrants. Nordea is a partner to Telia in the initiative Digital i Sverige (in Swedish), that aims to increase knowledge of digital services and tools and how they are used in society, as well as answering questions and providing practical tips. The initiative is Telia's third when it comes to increasing digital inclusion in Sweden. This is also a focus area in Telia's sustainability efforts.
”It can be challenging for newly arrived immigrants to quickly grasp how Swedish society works. We have gotten some positive feedback on our events, both in terms of the execution and how efficient they are. Banking, payment and identification services in particular are at the core of digitalisation. Meeting Nordea's volunteers face-to-face and getting access to their expert knowledge helps people feel more secure in this area,” says Åsa Kåryd, marketing responsible for digital inclusion at Telia.