13-04-2023 11:02

How great service inspires business customers to go private

Recently, one of the owners of the Danish tool company Profil Værktøj A/S met with Nordea advisers to discuss business banking options for his holding company. What started as a one-time conversation led to more and more dialogues, and today the business owners have become Private Banking customers as well.

Jens Brandt Co-owner, Profil Værktøj.

“Our first impression of Nordea was really positive,” says Jens Brandt, co-owner of Profil Værktøj. “The advisers were very service-minded and handled our questions and requests quickly. At Profil Værktøj, service is our guiding star too, so recognising the same passion for great service made our decision easy.”

The founders started the tool company in 1999, with the idea to supply construction companies with wood-cutting tools. Over the years, the company has broadened its product portfolio significantly, mainly through its acquisitions.

As a business customer, Jens began to consider if Nordea could be of assistance privately as well. “It was a gradual process for me – discovering that Nordea has a broad range of services to offer. I was impressed when they supported me with my housing transaction. The entire process was smooth, with proactive advice along the way to help me find the best possible solution,” continues Jens. Jens recommended Nordea’s Private Banking to his partners, resulting in five of Profil Værktøj’s co-owners becoming private customers themselves.

Everything we do begins and ends with our customers

Every day, we work to support our customers’ financial development, always acting within their best interests. Whether they wish to purchase a dream property, grow a start-up or transition to a greener business model, we have the financial strength and expertise to help them succeed.

This is a story from our 2022 Annual Report. 

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