“It’s a race to turn waste into resources, but it's not just a national problem. It’s a global challenge.”
Says Tore Totland, who in 2017 was one of the founders of Carrot. The company originates from an innovation project at BIR, Bergen’s waste management company.
Pays for actual waste
A few years ago Bergen’s renovation company BIR, a large customer of Nordea, tried to predict the future. They realised they had to be serious about sustainability challenges.
This realisation led to the startup of Carrot, with some help and guidance from Nordea. Since then the company has come far and is now scaling up commercially.
“Before it was impossible to check what could have been saved from the waste bags until we opened them, but by then it was too late. Now we can track the waste where it is thrown, whether it's in the kitchen, in a commercial building or at a shopping centre where you're enjoying an ice cream. We have a better overview, which means we can initiate efficient measures immediately,” says Tore Totland.
When BIR introduced Carrot’s system in Bergen, they started with a “pay-as-you-throw” solution. This led to a nine per cent reduction in residual waste. At the same time the sorting rate increased considerably.
“In Bergen people are now paying for their actual waste, like an electricity bill. That, combined with the fact that people really want to contribute to a better environment, means that we're seeing a change,” says Tore Totland.