AI scams ranked hardest to defend against in the Nordics
AI-driven scams are now seen as the most difficult type of fraud to guard against in the Nordic region, according to new findings from our latest Nordic Pulse survey.
Across all age groups, respondents ranked AI-related fraud as harder to defend against than any other form of scam, with the highest level of concern found among women aged 35 to 64.
AI manipulation can take many forms, including deepfakes, chatbots and voice cloning. The use of these methods has grown significantly, especially among criminal networks, which use them to lure people into, for example, fraudulent investment schemes. It is not uncommon for the fraudsters to clone the face of a TV personality or businessperson to make their targets feel safe. As these tactics become more convincing and more common, it is increasingly important for ordinary people to know what warning signs to look out for.
Here is a list of things you can keep in mind to protect yourself against fraud.
Be skeptical of offers that seem too good to be true – high returns with low risk are rare. If someone has discovered an almost risk-free way to make a lot of money, ask yourself why they would share that information with you.
Avoid giving in to pressure and making rushed decisions: fraudsters often want you to act quickly.
Be careful on social media – be critical of ads and offers from unknown sources. Don’t click on ads without thinking first.
Read up on the company and the adviser. Look for reviews and see whether they are registered with the relevant financial authorities. The financial supervisory authorities provide useful lists where you can search for registered companies.
Get a professional assessment. Speak with an independent financial adviser before investing large sums of money.
Stay informed: fraudsters’ methods are constantly changing. They develop new techniques and make use of new technology.
Signs that deepfake technology is being used
Look out for this:
Video or audio content ...
that seems slightly off in terms of lip syncing or voice quality.
Unusually polished ...
or generic responses that lack personal details.
“Advisers” who are ...
always available and respond instantly at all times.
Reluctance to meet ...
in person or via a verified video call.
This is our Nordic Pulse
The Nordics is not only a place. It’s a set of values we share. Belief in the future, sustainability and personal ambition. These values make the Nordic pulse. It’s what makes this region successful and creates value for our people. That’s why we’re running the Nordic Pulse. A way to take the pulse of how well the society is in synch with these values during times of economic change. The Nordic Pulse will be updated twice per year.
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