12-06-2024 10:35

How we support our customers to adopt a sustainable lifestyle

Making sustainable choices is becoming part of our daily lives. At Nordea, we aim to support our personal customers’ transition to a more sustainable future by focusing on homes, savings and daily banking.
Man carrying a solar panel

In 2023, 43% of Nordea’s personal customers expressed a sustainability preference for their investments. We have listened and are now focusing on empowering all our millions of customers to make sustainable choices. By offering products and services that are less harmful for the environment, socially responsible and economically viable, Nordea wants to help create a more sustainable future.

Sara Mella, Head of Personal Banking.

“Customers continue to show strong interest in making a posi­tive ESG (Environmental, Social and governance) impact through their savings,” says Sara Mella, Head of Personal Banking. 

“Our ESG products are performing well and the ESG share of gross inflows into funds has increased to 34%. We have further expanded our sustainability-linked product offering, and across our Nordic markets customers can now use the Nora digital savings adviser to kickstart their children’s savings through ESG-bal­anced funds.”

Sara Mella explains that besides our digital solutions, customers can also expect more support from our advisers:

"All of Nordea’s customers should feel they have the information needed to make sustainable decisions about their finances. We firmly believe that with the right information, sustainable products such as sustainable funds will be a natural choice for most customers. We started asking our customers about their sustainability preferences several years ago, and our advisers are trained in ESG matters, so we’re well equipped to support them when they’re considering how to lend or invest in a more sustainable way.”   

Our offerings

Savings

Sustainable funds are available in all markets, covering both personal savings and pensions. Additionally, pensions with ESG criteria are available in all countries, offering sustainable discretionary retirement saving options.

Example of funds are the Stars Funds, which are a set of funds with handpicked companies that have well-managed ESG profiles. The selection is made through a combination of ESG analysis, company dialogues, thematic research, engagement and field trips. 

Home

Green mortgages are currently available in Sweden and Norway for homes that meet the energy criteria.

Energy loans are available in all countries to finance a range of sustainable renovation activities, for example solar cells or heating systems such as air-to-air pumps or geothermal heating. In addition, the loans facilitate the transition to energy-efficient windows and the installation of insulation in homes. 

Car 

Electric car loans are available in Denmark and Sweden.

To learn more about our products with sustainable offerings in each country, 
visit the local Nordea website for: 

Denmark | Finland | Norway | Sweden

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