17-06-2022 16:07

Nordea among Sweden’s top five most valuable brands

“I’m proud of all the hard work that has been put into improving our brand,” says Per Långsved, Head of Personal Banking Sweden and Senior Executive Sweden. Nordea ranked first in a report on Sweden’s most valuable brands published yesterday.
Per Långsved Sverigechef Nordea
Per Långsved, Sverigechef Nordea.

The latest report on banks’ brand value, by Brand Finance, shows that Nordea in Sweden has taken an astonishing leap between 2021–22. An increase of 26% in “Brand Value”, meaning how important the brand is in the banking community and a valuation of the total development of both the financial balance and the brand’s strength.

“We’re incredibly proud of the work that all employees at Nordea are doing for our brand, and this improvement. A strong brand tells us that we are delivering on our customers’ expectations. They are the focus of everything we do. The key message to our customers is that we are always there for them, however and whenever they need us. This brand improvement is a confirmation that our customers recognise this too,” says Per Långsved.

Measuring the value of brands

Brand Finance is the world’s leading independent brand valuation consultancy. It measures and values brands across all businesses. These are the results for 2022:

  • Nordea came first in the Nordics for Brand Value and is the only Swedish bank on the global top 100 list. In the Nordics, DNB Norway came second and Swedbank third.
  • Nordea came sixth for Nordic Brand Strength. At the top of the list was OP Finland, followed by Klarna bank and Swedbank Sweden.
  • In Sweden, Nordea has had the strongest growth in Brand Value of all banks (26% in 2021–22).
See the ranking of the Swedish brands
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