Nordea among Sweden’s top five most valuable brands
“I’m proud of all the hard work that has been put into improving our brand,” says Per Långsved, Head of Personal Banking Sweden and Senior Executive Sweden. Nordea ranked first in a report on Sweden’s most valuable brands published yesterday.
Per Långsved, Sverigechef Nordea.
The latest report on banks’ brand value, by Brand Finance, shows that Nordea in Sweden has taken an astonishing leap between 2021–22. An increase of 26% in “Brand Value”, meaning how important the brand is in the banking community and a valuation of the total development of both the financial balance and the brand’s strength.
“We’re incredibly proud of the work that all employees at Nordea are doing for our brand, and this improvement. A strong brand tells us that we are delivering on our customers’ expectations. They are the focus of everything we do. The key message to our customers is that we are always there for them, however and whenever they need us. This brand improvement is a confirmation that our customers recognise this too,” says Per Långsved.
Measuring the value of brands
Brand Finance is the world’s leading independent brand valuation consultancy. It measures and values brands across all businesses. These are the results for 2022:
Nordea came first in the Nordics for Brand Value and is the only Swedish bank on the global top 100 list. In the Nordics, DNB Norway came second and Swedbank third.
Nordea came sixth for Nordic Brand Strength. At the top of the list was OP Finland, followed by Klarna bank and Swedbank Sweden.
In Sweden, Nordea has had the strongest growth in Brand Value of all banks (26% in 2021–22).
Nordea in Estonia recognised for equal pay efforts
Equal pay is one of the cornerstones of Nordea’s commitment to fostering an inclusive and equitable workplace. We are proud to have been awarded the prestigious Equal Pay Employer title by Figure Baltic Advisory, placing us among Estonia’s top five large employers recognised for providing equal pay.
Frank Vang-Jensen: "This was another very solid quarter from Nordea. We stayed close to our customers and were again proactive on all fronts. That led to higher levels of business activity. Business volumes grew and profitability was again high. "
Entrepreneurship, AI and courage – Nordea present at Prince Daniel’s Fellowship Entrepreneur Day
At this year’s Prince Daniel Fellowship Entrepreneur Day, more than 200 young entrepreneurs, business leaders and mentors gathered in Stockholm to discuss the future of business. Nordea participated as a partner and an active voice in the discussions, which focused on how technology, courage and the exchange of experience can drive innovation and create new business opportunities in a rapidly changing world.
