Measuring the value of brands
Brand Finance is the world’s leading independent brand valuation consultancy. It measures and values brands across all businesses. These are the results for 2022:
- Nordea came first in the Nordics for Brand Value and is the only Swedish bank on the global top 100 list. In the Nordics, DNB Norway came second and Swedbank third.
- Nordea came sixth for Nordic Brand Strength. At the top of the list was OP Finland, followed by Klarna bank and Swedbank Sweden.
- In Sweden, Nordea has had the strongest growth in Brand Value of all banks (26% in 2021–22).