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As a bank, we have been looking at AI as a way to further improve customer experiences, providing quicker, more secure and better personalised experiences. Mattias Fras, Head of the AI Hub, explains this way of thinking:

Mattias Fras, Head of AI Hub.

“We have been using AI and leveraging our data for quite some time at Nordea. With AI now evolving so fast, we are keeping pace with these rapid developments and investing in our data set-up. After all, high-quality data is the fuel that powers AI. AI is not a one-size-fits-all solution, but rather a flexible tool that can be applied in various ways. We will strategically implement AI systems to create value and drive innovation across our entire organisation and business operations.”

He continues by explaining how we work with our solutions in a safe and practical way: 

“We ensure our AI solutions meet our requirements in terms of responsibility and trust. Firstly, we roll out extensive training programmes for our staff to achieve the right adoption and reduce risks. We implement technical controls like source citation, adjustable creativity levels, hallucination checkers and more. Since use cases can be very different, the need for guardrails varies accordingly. Implementing an AI to support personalised content requires a model that is more stochastic (creative) as opposed to an AI that compares regulatory implications on internal controls. In terms of data processing, we adhere to robust data governance protocols.”

AI will be applied in various ways

  • Empowering our people AI tools that boost their abilities. These tools will improve productivity across many different tasks and help people learn. The more widely we adopt them, the greater benefits we achieve. While this might not provide a competitive edge over time, it will be essential for keeping our people and our company relevant.
     
  • Embedding AI in platforms, applications and digital interfaces. Being a digital leader, we make sure we use AI to stay competitive. We do this by making the best use of our data and people, ensuring we continue to be at the forefront, providing leading digital solutions to our customers and our employees.
     
  • Inventing new services and ways of working. As we get better at using AI and develop an AI mindset, we expect to see use cases that can completely transform our business processes and organisation in the longer term. This can be in the form of new products and services or improved business processes.

We are already using AI and now we focus on scaling to further improve customer experiences. I believe we have exciting times ahead as we discover how AI can help us succeed in business.

Sara Mella, Head of Personal Banking.

Sara Mella, Head of Personal Banking Nordea
 

Some examples of how we use AI at Nordea today

Enterprise Agent: This is a multi-purpose, internally built “ChatGPT like" tool that enables users to generate text, get insights from documents, compare or relate multiple documents, or just use it as a sparring partner on any subject. 

Knowledge Assistants: We develop and implement  tools  that support our people  across many different areas. For example ensuring guidelines are embedded in content creation at scale, or helping front-line staff to quickly access information when interacting with customers. 

Deep analytics tools: These are specialised domain experts that can solve specific problems and handle large data sets. As an example, we are implementing a solution that provides easy access to our thousands of equity research reports, improves relevance through efficient insight discovery and saves time by rapidly processing large content volumes.

Personalisation of customer communication: These machine learning models help target customer communication more precisely by identifying the most relevant audiences for specific messages.​

Financial crime prevention: There are numerous different use cases within financial crime prevention where AI tools add value by for example detecting suspicious transaction patterns, analysing vast amounts of articles and data sets for fraudulent behaviour etc.

AI powered SaaS tools: We use general productivity tools that come with the software and platforms we license from technology providers. They are integrated in our daily work and have become a necessity for any organisation to stay relevant.

In short – AI is an important enabler of growth and productivity at Nordea. We continue to invest in and apply new tools in a responsible way to further enhance our customer and employee experiences.

 

AI continues to evolve, offering new possibilities for us at Nordea. Through our work with our prioritised AI use cases, we implement different AI tools and use cases that add real value for our customers and employees, while learning which tool fits what needs and ensuring we can scale in a fast and responsible way.

Kirsten Renner, Head of Group Technology

Kirsten Renner
Digital banking
Banking innovation
Insights
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