Private economy

Get insights here that can make you an expert of your own finances. 

Private economy

This is what we dream about saving money for in the Nordics – new survey

What are the goals for our own money here in the Nordics? Do we think alike? Do we dream of the same things? The simple answer is no, but we do have some fundamental things in common.

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Financial skills

Building financial confidence from an early age together with Gimi

Financial habits start forming in early childhood, shaping lifelong financial behaviour. Yet many children lack the skills needed to handle finances confidently. Nordea has teamed up with Gimi to make it easier and more fun for young people to understand and manage their money.

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Private economy

What is financial literacy?

Financial literacy is about having the right combination of awareness, knowledge, skill, attitude and behaviour to make sound financial decisions and ultimately achieve financial wellbeing. It’s about understanding various financial concepts, products and risks, and applying this knowledge in real-life situations.

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Private economy

Students in the Nordics – here’s how to start your year with a budget check

Are you starting your higher education in Norway, Finland, Denmark or Sweden this year? Then you’re joining thousands of other students taking this step. Managing your money effectively is very important during your student years – and here are some tips and tricks to get going.

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Private economy

The summer house – a shared tradition in the Nordics

Are you, like many people in the Nordic countries, spending your summer days in a summer house? Whether you are renting, owning or have inherited one, this tradition of escaping to nature is deeply rooted in Nordic culture. But buying and fixing up a second home can be quite expensive.

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Private economy

8 financial facts about women

Did you know how unequal many financial areas still are for women? Here's a list of facts that might surprise you.

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Private economy

Love and money: Why talking finances can be a romantic gesture

On Valentine's Day, when romance is in the air, why do we as a bank think it's important to join the conversation? Because we consider advising and improving people's financial skills to be one of our core businesses. And what can be better advice than how to talk about money as a couple?

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Private economy

2025 – what can impact your economy during the year?

As we approach 2025, it's crucial to stay informed about economic trends that may impact your financial decisions. Our experts have provided valuable insights for each Nordic country:

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Private economy

Young people are investing more and more – are you following the trend?

Over the past two years, saving money has become increasingly popular among young people, and they save higher amounts than many others. With a growing awareness of finances and a strong desire to build a financial buffer, security and long-term savings are at the heart of this new trend.

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Private economy

Young adults express more concern when conducting digital transactions

Elderly and young adults tend to be more worried than other age groups when conducting online transactions. Looking at geography, the Finns seem more confident than their Nordic colleagues. This is the overall findings in our survey The Nordic Pulse conducted by Verian.

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Fraud

Test yourself — do you know the answers to these 6 basic fraud questions?

Stay one step ahead of the fraudsters by knowing more about how to protect yourself. Answer these six questions and learn more at the same time. At the end there is more to read if you want.

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Pensions and savings

Young people need to save more to maintain their lifestyle later on

Young Swedes are leading the way in investing in funds for the future. However, for both them and other young people in the Nordics, much more is needed to maintain their standard of living after retiring.

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