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Business growth

Award-winning Business Insights helps SMEs run their businesses with confidence

Small businesses make up the majority of companies in the Nordics, yet many struggle to access solid and accessible financial analysis and data to drive their business. Nordea’s award-winning Business Insights tool gives SMEs a clearer overview of their financial health, supporting better decision making and long-term confidence to drive their business.

Female baker caring two bags of bread at a bakery

The service was launched in Sweden in January and has now entered its next phase with a pilot in Finland. It stands out through its overall approach to supporting financial health and was awarded in The Banker’s Technology Awards 2026 for Financial Health earlier this year.

Åsa Allder, Head of Nordea’s Small Businesses & Entrepreneurs unit in Sweden.

“Small businesses rarely have a dedicated finance function. Financial analysis and decision making is often done by the business owners, who are in parallel running the daily operations of their company. Financial information is often spread across banks, accounting systems, and spreadsheets, and can be difficult to consolidate and interpret,” says Åsa Allder, Head of Nordea’s Small Businesses & Entrepreneurs unit in Sweden.

With around 95% of Nordic companies employing fewer than 10 people, there is a clear need in the market for accessible financial insight and analysis.

A unique 360-degree view of the company’s financial health

Business Insights combines accounting data with banking and public data to give our customers a clear 360-degree view of their company’s financial health. Customers can follow their cash flow, look ahead with forecasts and scenario simulations, and see how their business compares with their peers.

Benchmarking and comparison features allow our customers to compare performance with similar businesses and against industry, offering context that is currently unavailable from other banks, accounting systems, or ERP providers.

Insights are available directly in the Netbank and mobile app, presented in clear and accessible language, and offered at a competitive price below that of many comparable alternatives.

When business owners have clear insight into their actual financial situation, they can run their businesses with greater confidence and can focus more time on driving their growth agenda.

Michael Peter Lee Miller Smith, Head of Business Banking Commercial & Digital

Building confident and strong business owners

From the very beginning, the goal was to build something that genuinely makes SMEs confident in their everyday operations.

“We wanted to make sure the service addresses one of the most important pain points of small businesses: healthy cash flow management. Additionally, we want to provide real help to our customers in their financial decision-making processes – such as whether to invest, hire or adjust costs. When business owners have clear insight into their actual financial situation, they can run their businesses with greater confidence and can focus more time on driving their growth agenda. Over time, that also contributes to stronger and more resilient economies,” says Michael Peter Lee Miller Smith, Head of Business Banking Commercial & Digital.

Next steps in Sweden and Finland

Business Insights was launched in Sweden in January and is now being piloted in Finland. Customers in Sweden have shown a lot of interest so far. The next focus is to support adoption and help more customers realise the full value of the tool.

The tool is to be launched in Finland this year, after which it will be rolled out in Norway and Denmark as well.

Business Insights at a glance

  • Available in Nordea Business and Nordea Business Mobile.
  • Focus on data-driven financial insights, including cash flow, forecasts, scenario simulations, industry trends and competitor analysis.
  • Designed for small and medium-sized businesses (1-50 employees).
  • First launched in Sweden in January 2026. Finland pilot coming up next.
  • Provided in partnership with the Swedish fintech Bizzdo.
  • Awarded in The Banker’s Technology Awards 2026 for Financial Health.
Learn more about the tool (in Swedish)
The tool is available both for mobile and netbank and will be rolled out across the Nordics.
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