10 years with the bank in your phone – we celebrate a digital anniversary

Nordea launched its first mobile banking application in November 2012 on Android, iOS and Windows. The aim was to meet the new consumer preferences for mobile banking.

Customers wanted a simple, convenient and secure platform to complete their daily banking activities.

“As the use of smartphones was on the rise at the turn of the century and mobile logins were estimated to overtake internet logins, we couldn’t just sit back during the mobile revolution. Mobiles were going to be one of the most important communication platforms for customers,” says Carl Risberg, Head of Digital Technology.

“In the first version of the app, you could view balance, transactions and due payments; access account info; create payments; and make transfers between own accounts and to a third person. The goal was to provide customers with a full-service banking relationship,” he explains.

Introducing Nordea Digital Mobile

The mobile banking application was built on four different country-focused back-end solutions. “With four apps, we could not work efficiently, so we needed to align. The next app in all countries would work on one tech stack to enhance our alignment and maintenance work,” Carl Risberg says.

Nordea Digital Mobile was launched in April 2018. It had a lot of new features: a personalised front page, widgets for Nordea Wallet, a shortcut to the customer service page from the contact page, and easier ways to copy an account or IBAN number and buy and sell funds in the app.

After the launch, a redesign project was implemented to enhance the experience even further. The project was called Lynx – inspired by the enigma of the animal, which the final product also resembled: nimble, focused and beautiful. The result was a new and more consistent design experience, which received industry recognition with the Grand One Grand Prix and Best User Experience.

2022 saw the next generation of the mobile bank (2.0)

In 2022, Nordea launched the next generation of the mobile bank to customers in all countries. The app aims to encourage our customers to take control of their finances with new features like the Insights and Budgeting tabs. It’s more than a basic banking app – it gives you tools to improve your financial well-being.

We are continuously developing the mobile experience to have more self-service features and personalised insights. The next-generation mobile bank is the first step towards our 2025 vision and digital strategy of creating a better and seamless digital and omni-channel customer experience.