Success is built on trust
As GoMore’s concept fundamentally breaks with many of the conventional ideas and emotions associated with owning a car, the company has spent a lot of time on communicating how it works as clearly as possible; especially the efforts to make it safe and simple for customers are absolutely essential for penetrating new markets, says Reza Biltsted Norouzi, GoMore’s Finance & HR Manager:
“We’re a digital company but customer service must be very close at hand and everything to do with payment and insurance must work smoothly so both car owners and users can feel safe. When venturing into new markets we invite the local team to Copenhagen where we train them in all aspects of the concept and all the questions that customers have about keys, payment, insurance and so on. This is definitely where our focus is right now.”
And according Thomas Christensen, GoMore has gained quite a lot of experience with how difficult it can be to break through in a new market with an innovative concept.
“In 2016 we entered the French market, but the local team was not fully familiar with GoMore’s concept and at the time we also struggled with getting a faster payment flow up and running, which is absolutely crucial for customers’ trust in us. In Nordea we have found a partner with something to offer both when it comes to solutions, speed and our aspirations to reach even more cities and users.”
And GoMore and Lars Kristoffersen have more projects in the pipeline. In 2022 Swish Payout, the Swedish mobile payment solution, and bank accounts in Spain and Switzerland will be connected, giving GoMore a full overview via Nordea Corporate Netbank.