The digital wealth team are not resting on their laurels as they will continue to expand and improve the range of digital experiences. For Private Banking, the strategy is to continue to deliver seamless omnichannel advice journeys, and tailored wealth experiences across channels.
Balancing complexity with simple user experience
“The biggest challenge in digital wealth management is balancing the complexity of savings and investments with a simple, intuitive digital user experience. We address this by continuously staying close to our customers –leveraging data insights, collaborating closely with our advisors, and conducting user testing before launching new features,” says Johan Borg.
In 2024, Nordea was named the best private bank in the Nordics for a second consecutive year.
