How do you measure the social impact of these social loans? How will target groups be defined for social loans?
This is a very important topic and a core component of the product concept. The framework requires the borrower to clearly outline the social objectives of a specific social intervention, and commit to monitoring impact for the target group in question. Again, it is up to the borrower to define, and preferably delimit, the target group, for instance, “people aged 18-24 in a certain area displaying certain social attributes”. We expect impact assessment to be carried out over a long period of time, since the outcomes and impacts of a social intervention can take a long time to materialize.
How have the municipalities responded to the social loan pilot phase?
We are very satisfied so far. Six of the 11 local government entities that were part of our advisory group have applied for a loan. Five of them now have an approved social sustainability loan. I suspect these customers can be viewed as pioneers, and take-up may be a bit slower now that the product is launched. However, we know from the launch seminar we just held that around 70 percent of participants deemed it likely, or relatively likely, that they would engage in an application process, so we are hopeful.
Do you see an issue with social washing?
The process we have established for project selection, review and approval is designed to mitigate precisely this risk, and to ensure that the social investments financed are of high quality and can reasonably be expected to contribute to reaching the identified social objectives. Specifically, we have established a highly competent expert committee to review and approve loan applications, and also to provide constructive feedback to customers.
How do you see the future for social bonds and loans? The investor demand is strong, but will other entities dare to use this format?
I expect other local governments to engage further, similar to the development we have seen in green finance. I also see opportunity for private and public property owners, particularly if they own real estate in socially challenged areas. For such actors, there is a strong business logic in in all matters sustainable, be it social or green. A good example is from the city of Trollhättan, were we have financed the renovation and upgrade of an essentially deserted commercial center located in an unsafe and socially vulnerable area. The public housing company decided to move their head office to the renovated building, prompting others to follow suit. Not long after, the area has become vibrant, with an improved range of welfare and commercial services and several hundred jobs created. This is a very encouraging example of what can be achieved with a bit of imagination and courage.
What advice would you give to other companies wanting to put together a social loan framework? What challenges do you see?
One piece of advice is to look closely at the assets you want to include in the program and how to best leverage your capabilities to promote social sustainability via those assets. If issuing a social bond is the objective, then that bond must rely on eligible assets. If, as in our case, you are an intermediary that lacks “control of the assets”, then it is essential to understand client needs, e.g. the needs of the asset owners. Over the past two years, we have devoted a lot of time to speaking to a multitude of experts across academia, the public sector, and financial markets to get this right. Simply put, we have sought to listen closely to relevant stakeholders and align our product accordingly. The response has been phenomenal. The social bond market is clearly eagerly awaiting robust concepts for social financing.
Authors:

Ebba Ramel, Sustainable Finance Advisory, Nordea.
Johanna Björk, Sustainable Finance Advisory, Nordea