Our vision is to be the preferred partner for people and businesses in need of a broad range of financial services. Our strategy – centered on offering a great customer experience – guides us forward.
Our purpose and valuesCreating best-in-class omnichannel customer experiences is our way to modernise relationship banking. We aim to offer a consistent and seamless experience to our customers – online, over the phone and in person. Our approach combines the personal advice and human touch of our expert advisers with the convenience and personalisation that modern technology offers.
We are continually investing in key areas in support of our vision. In recent years, we have strengthened in lending, savings and payments, as well as developed our offering for large corporates in areas such as cash management and trade finance. Supported by our strong financial position, we have also made selected bolt-on acquisitions to support our portfolio and growth. Our focus is always on profitable growth opportunities that support our ability to grow income faster than costs.
Being the largest Nordic financial services group brings strategic and cost advantages, creating opportunities for greater operational efficiency and superior value creation. We use digital technologies, analytics and, increasingly, AI to simplify bank processes, drive productivity improvements and deliver digital banking services efficiently. Such technologies also play a critical role in our efforts to combat financial crime and bolster cybersecurity, thus ensuring Nordea is a safe and strong partner.
Throughout our 200-year history we have always aimed to be a safe and strong bank, supporting our customers in all economic cycles.
To achieve our key priorities, we have activated two key levers. One is to become a digital leader, recognising that digital technologies are key to providing exceptional banking services today and in the future. The other is to integrate sustainability into the core of our business, as we aim to support our customers in their transition to sustainable business models.
Banking should feel effortless, and great digital services are essential to making this possible. We want to help our customers have better control over their finances, secure their dream home quickly and easily, save for the future, and manage life’s big decisions with ease.
Nordea has become a leader in digital banking services, strengthened by years of strategic investment in technology and data. In 2024 alone customers logged into our digital services 1.5 billion times, an increase of 8% on the previous year.
A key focus is on fully leveraging our unique Nordic scale advantages to deliver an even better customer experience. By streamlining and automating our business processes in areas such as mortgages, corporate lending, payments and investments, we aim to further enhance customer experience and accelerate the creation of new products and services. Greater scale brings efficiency, allowing us to reduce costs and sustain strong investment capacity.
Our vision for tailor-made banking
We deploy capital, invest, and provide advice to help our customers transition to a more sustainable future and be more resilient in the long term. Our size and strength as a leading financial services provider allow us to actively support and advance the transition.
Today, sustainability is integral to our customer value proposition and to how we run the bank and manage risks. We view sustainability not only as a key part of our purpose but also as a competitive advantage that strengthens our position in the market.
Our sustainability agenda is built on four key pillars: financial strength, climate and environmental action, social responsibility, and governance and culture. Each pillar is grounded in specific United Nations Sustainable Development Goals and focuses on areas where we can make a significant impact through our financing, investments and internal operations.
This is how we support the transitionWe aim to deliver market-leading performance in digital growth, sustainability and profitability – and have targets in place for each.
>15%
Return on equity.
We are the largest bank in the Nordics with a 200-year history of supporting and growing the Nordic economies. Nordea is listed at the stock exchanges in Helsinki, Stockholm and Copenhagen and we have around 570,000 private shareholders.
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We help our customers realise their dreams and aspirations – and have done so for 200 years. We want to make a real difference for our customers and the communities in which we operate by being a strong and personal financial partner.
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We're a leading bank in each of our four Nordic home markets. With our strength and scale, we are well equipped to navigate the many global megatrends impacting our business.
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