
"The monetary effect through the margin effect is naturally important for us. More importantly, we can demonstrate internally that we are committed to the targets and are willing to invest in achieving them. The signalling effect is very important, as it demonstrates our dedication to sustainability both within the company and to external stakeholders," says Katja Paananen, Chief Responsibility Officer at Ponsse.
Ponsse's roots lie deep in the forest, and the company manufactures logging technology that promotes sustainable forestry. Respect for nature is one of their key sustainability targets.
“We design and manufacture forest machines that enable responsible harvesting in commercial forest. This means minimising environmental impact and handling valuable raw material efficiently, ensuring that the harvested wood is suitable for durable, long-lasting products," Katja explains.
At the same time, worker safety remains a critical issue in the manufacturing industry, and for Ponsse this is a top priority integrated into their sustainability goals.