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Key takeaways:

  • Geoeconomics – the use of trade, export control, subsidy and sanctions policy to advance strategic interests – is reshaping the operating environment for Nordic firms, bringing both new risks and new openings.
     
  • China's subsidised green-tech and EV industries are disrupting competitive dynamics for Nordic manufacturers, while the EU’s tariff responses add further volatility.
     
  • Risk compounds through the supply chain, from raw materials to end customers, and can shift rapidly when geoeconomic policies change.
     
  • Diversification, supply chain mapping, scenario planning and stronger due diligence are the core tools for mitigating risks.
     
  • Re-shoring and friend-shoring trends also create opportunities for Nordic firms that are prepared.

For decades, globalisation ran on a simple premise: goods, capital and technology should flow to wherever they created the most value. That premise is fraying. Trade policy is being redrawn not around efficiency but around strategic advantage, and the consequences are landing directly on Nordic firms’ supply chains and sales channels.

Geoeconomics, broadly defined as the use of economic tools to advance a country's strategic interests, is no longer an abstract concept for policy analysts. It is a live operational question for any company that sources, manufactures or sells across borders. International trade is becoming politicised and is at increasing risk of disruption.

International trade is becoming politicised and is at increasing risk of disruption.

Martin Zistler, Lead Sustainability Business Analyst, Nordea

For Nordic firms, the stakes are particularly high. The Nordics are small, open economies that depend heavily on trade, which makes the current shift in the global order something that demands close attention. 

Four levers reshaping global trade

Governments have four main geoeconmic instruments at their disposal, and all four are being deployed with increasing frequency:

  • Trade policy: Tariffs, embargoes, boycotts and import or export bans. The EU's tariffs on Chinese electric vehicles are a recent example.
     
  • Export controls: Restrictions on where sensitive goods and technologies can go. The US controls on advanced semiconductor technology are a current prominent case.
     
  • Industrial policy and subsidies: Domestic support and resource nationalism designed to build or protect strategic industries, from the US Inflation Reduction Act to the EU’s Green Deal and China's push for dominance in critical materials and clean technology.
     
  • Sanctions: Economic penalties used to constrain or pressure specific countries or actors.

Each lever carries its own risk profile. For Nordic firms competing in materials, batteries, solar, wind and EV supply chains, China's industrial policy is currently the most consequential.

Where the risk actually lands

Heavily subsidised Chinese overcapacity in batteries, solar panels and EVs has pushed global prices down. This is good news for buyers, but a serious competitive threat for Nordic manufacturers. At the same time, the EU's tariff response on Chinese EVs illustrates how quickly the ground can shift: a Nordic firm's China-sourced components or joint ventures can suddenly sit on the wrong side of a tariff line.

The risks compound through the supply chain. A tariff or export control rarely affects only the direct relationship. It ripples upstream to raw material and component suppliers, and downstream to customers who may face their own compliance exposure. Companies report squeezed margins, unpredictable input costs, and in some cases, difficulty finding alternative customers or suppliers once a market becomes politically sensitive. Subsidy-driven competition adds a further complication: policy support can expire or be rolled back, creating “boom-and-bust” demand cycles that are difficult to plan around.

From reactive to resilient

Nordic companies that are managing geoeconomic developments well are not simply absorbing the shocks. They are redesigning how they operate:

  • Diversifying and localising supply chains: reducing single-country dependency, particularly for critical raw materials and components sourced from China
     
  • Mapping supply chains beyond immediate suppliers: so exposure to sanctions, export controls or subsidy shifts is visible before it becomes a crisis
     
  • Building in flexibility: through dual supply chains, inventory buffers and scenario planning for tariff or policy escalation
     
  • Strengthening monitoring and due diligence: across customers, suppliers and end-use markets, especially where export-control exposure is a factor

Opportunities amid the disruption

Disruption is not only a threat. As global supply chains re-shore and friend-shore, Nordic countries, with strong industrial bases, clean energy and a reputation for regulatory stability, are well placed to attract investment that might previously have gone outside of Europe. Firms that move early to diversify, and that treat supply-chain transparency as a strategic asset rather than a Corporate Sustainability Due Diligence Directive (CSDDD) compliance cost, will be better positioned to compete, and to reassure customers and financiers that they understand their own exposure.

How Nordea supports Nordic companies

At Nordea, we work closely with corporate clients navigating this kind of complexity. We help them understand where geoeconomic risk sits in their value chains, and connect them with trade finance, due diligence and advisory solutions tailored to their situation. As trade becomes more political, having a banking partner who understands both the financial and strategic dimensions of these shifts matters more than ever.

 

Author

Name:
Martin Zistler
Title:
Lead Sustainability Business Analyst
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